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New York, NY -- ALICE, the hospitality industry’s leading operations technology, welcomes Rafael Lozada, as Director of Customer Implementations.

Rafael joins ALICE at a time of rapid growth for the company, following its $26M Series B funding in August, and the company’s acquisition of concierge technology rival GoConcierge in September. A versatile leader with 15+ years of service delivery experience in technology-based companies, Rafael will help ALICE scale customer activation and ensure excellent service. Rafael’s fluency in both English and Spanish will also allow ALICE to accelerate product implementation in Mexico and the greater Central America region, where company sales have increased in recent months.

Rafael comes to ALICE from TravelClick, where as Director of Implementations Americas, he managed a team of 40+ Implementation Managers across three businesses and seven product lines, representing 35% of all new sales implementations. Prior to joining TravelClick, Rafael was Practice Director, Midsize Solutions at Hubbard One, where he led a team of Project Managers responsible for the implementation of websites for mid-sized law firms, a new segment of product he helped create. Rafael has also held Senior and Manager positions at Accenture, Stericycle, and Consorcio Credicard, where he began his career. Rafael has a B.S. in Systems Engineering from Universidad Metropolitana in Caracas, Venezuela, and a M.B.A in Corporate Finance from The Ohio State University Fisher College of Business.

“We are excited to have Rafael lead our next stage of growth,” said Scott Bieker, ALICE’s VP, Business Operations. “Rafael’s experience and exemplary customer knowledge will provide a solid foundation for our customers and Customer Success team.”


By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service.

Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit

ALICE is hiring Spanish-speaking Sales and Implementation specialists to help us expand our presence in Central and South America. Please visit to learn more. 

Contact: Lola Feiger / 6178177251

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